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A well-designed identity can help small businesses appear as legitimate and trustworthy as their larger, national competition. This levels the playing field and allows them to be equal contenders in the customer’s mind while instilling trust back into service industry house calls. The retro aesthetic harks back to the era when said house calls were commonplace.

Starting at the essential foundation of a distinct and memorable name, Steamy Knights is a complete brand identity system for a steam cleaning business.

This project is a winner of Creative Quarterly: 24.